April Fools Jokes don’t get any big laughs in Hawaii.
They only get a low ‘Ha’.
Spring has sprung! 🌷 Now is a great time to plan your marketing campaigns and activities for the coming season, since summer will be here before you know it. 🌻
April 2022 Events!
1. April Fools #AprilFools
Historically, April Fool's Day was celebrated around springtime to celebrate the turning of the seasons. This is a day to be silly and to celebrate practical jokes. It is not a well-known way of getting customers to buy, but you have the opportunity to engage with them while creating brand awareness with some well-chosen jokes. How about a funny email marketing campaign?
Language learning app Duolingo's prank went viral in 2019. The app, known for its persistent reminders, claimed to launch a new service called Duolingo Push, which would activate the app's owl mascot Duo, to appear in-person, to nudge users to continue their lessons. The video introducing the joke feature has been viewed more than 5 million times.
1-3. London Coffee Festival #LondonCoffeeFestival
This year's London Coffee Festival takes place between 31 March and 3 April 2022 and promises to be an unmissable event for coffee lovers and those working the coffee scene!
If you work in the industry, this is a great way to learn tips and tricks from other brands through their workshops, use their hashtag and tag others joining to get your brand seen!
2. Ramadan Starts
Islamic culture considers Ramadan to be its holiest month. During Eid, Muslims reflect, grow spiritually, help those in need, and spend time with loved ones. During Ramadan, Muslims around the world fast during daylight hours for the whole month.
This McDonalds campaign demonstrates sensitivity to local customs by not showing any food on their billboard, “No distractions”, just a reminder to drive safely so they can be breakfasting together with their family later on during the day.
3. 🚣 Oxford / Cambridge Boat Race
This 167th and 76th men's and women's boat race will take place on the River Thames in London. Can you use the #boatrace hashtag on social media with a well-crafted offer to gain some serious attention for your brand?
5-18. 🧘♀️ The Mind Body Spirit London Wellbeing Festival
This is an unforgettable festival for shamans, yogis, vegans, urban hippies, spiritual seekers, and vegans.
10. Palm Sunday #PalmSunday
Traditionally, Palm Sunday takes place on the Sunday before Easter. The feast commemorates Jesus' triumphal entry into Jerusalem, which has been depicted in all four canonical Gospels. Palm Sunday is often commemorated with procession and distribution of holy palm leaves. In some churches, the palms are saved and burned into ashes for use on Ash Wednesday the following year.
11. National Pet Day #NationalPetDay
Show more love to your fur babies on this special day. Founded by animal welfare advocate Colleen Paige in 2006, Colleen created this day to not only celebrate the joy that pets bring, but to raise awareness of the many animals in shelters waiting for new forever homes. Check out this list of top dog influencers by Socialbakers (now part of Emplifi) to get some content inspiration.
As Selfridges does sell pet apparel and accessories—the company chose to get fans involved. The images shared are very creative and showcase the Selfridges brand through their consumer’s eyes, resulting in far more relatable content.
15. Good Friday #GoodFriday
The observance of Good Friday commemorates the crucifixion of Jesus Christ. It is part of Holy Week and a public holiday in the UK.
16. National Stress Awareness Day #StressAwarenessDay
There's no surprise that this holiday takes place the following workday after National Tax Day. Americans use this holiday to raise awareness about the health effects caused by stress and to promote self-care methods.
Easter is the first major holiday after Christmas, and customers spend thousands of dollars on Easter-related merchandise. By using Easter as a springboard for new lines and special 'spring' offers, there are also opportunities for non-Easter related sales.
What does a chocolate bar mean to you? According to Carlsberg, apparently it’s a bar! The brand’s very entertaining campaign reputates in the marketing world, #IfCarlsbergDidChocolateBars is a real witty one.
18. Easter Monday
According to Christian beliefs, Easter Monday follows Easter Sunday, the day when Jesus Christ was resurrected. It is a bank holiday in England, Wales and Northern Ireland, but not Scotland.
20. National Look-Alike Day #NationalLookAlikeDay
Chances are that you probably look like someone else from around the world, whether it's someone you know, a celebrity, or a complete stranger. Most people celebrate this day by dressing up as a celebrity that they look similar to.
22. 🌍 Earth Day #EarthDay
Started in 1970, this day encourages education about current environmental issues globally.
Probably all of us are visiting Google homepage at least once a day to check something out. I think it is a wonderful way to remind people about special days through Google Doodle. Here is the one they have for Earth Day 2021:
23. 🧺 National Picnic Day #NationalPicnicDay
Pack your picnic basket and blanket for the park because it's time to enjoy the sunshine. Eating outside has its charm, whether it's spending time with family or adding some romantic vibes to your date.
23. 📚 World Book Day #WorldBookDay
Created by UNESCO as a worldwide celebration of books and reading, this holiday is commemorated in over 100 countries worldwide.
25. ☎️ National Telephone Day #NationalTelephoneDay
In 1876, Alexander Graham Bell introduced the first version of a telephone. A century later, there are over 9 billion mobile phones around the world.
29. International Dance Day #InternationalDanceDay
If dancing is your passion, this is your day. Dance teams and organisations from around the world use this day to raise awareness about the value of the performing arts to governments, politicians and institutions.
30. 🎷 International Jazz Day #JazzDay
Jazz culture has roots in human dignity, democracy, and civil rights. UNESCO believes that the power of jazz can be used for education and to inspire people to come together.