Is there a best month in spring?
There May be!
It's a month when flowers bloom, crops sprout and people dance. What’s causing you to dance in May? We have plenty of ideas to help boost your social media content. 🌸
May 2022 Events!
2. May Day #MayDay
May Day is an ancient festival celebrated in many European cultures that marks the beginning of spring. The festival traditions vary from country to country, but universally involve singing, dancing, and feasting. Get wild, everyone!
If you’re a local business, you can run a giveaway on Facebook or Instagram. You can raffle one or more of your products, discount coupons, or event tickets.
“May the Force be with you,” is the pun that has spurred this celebration of George Lucas' Star Wars franchise. Now you know what you're (re) watching tonight.
Here are some of our favourite campaigns from over the years!
5. Cinco de Mayo #CincoDeMayo
This colorful celebration commemorates the Mexican Army's victory over the French Empire at the Battle of Puebla, on May 5, 1862. It is also known for copious amounts of fun, tacos, and tequila.
Mexican beer brand Estrella Jalisco teamed up with LGBTQ+ mariachi band, Mariachi Arcoiris, to perform across the U.S. and encourage discussion about inclusivity, identity and machismo culture. The brand also created a short film featuring a performance by Arcoiris and anecdotes about the evolution of gender identity and sexual orientation in the Latin community.
7. ⌨️ World Password Day #WorldPasswordDay
World Password Day is a key day in the cyber world that promotes better habits of password protection. How strong are your passwords?
The phone network VOXI came up with a creative way to engage with their community with a password generator!
10 – 14. Eurovision Song Contest
Since 1956, the Eurovision Song Contest has celebrated the very best – and worst – of European pop music. The contest celebrated its 65th birthday in 2021, where an Edith Piaf-style French chanson and an avant-garde Swiss ballad were pipped to the title by an Italian rock group.
If you’re writing blog content, posting on social media, or redeveloping your website, it’s important that you talk to your prospects, clients, and professional connections in a language they can understand.
12. 🩺 International Nurses Day #NursesDay
This day celebrates the immense gratitude we have for the contributions that nurses make to the world. Thank you!
In the past, the body shop offered discounts to healthcare workers to show their appreciation.
13. World Cocktail Day
World Cocktail Day is a global celebration of cocktails; it marks the publication date of the first definition of a cocktail on May 13 in 1806.
“No party is complete without cocktails! My friends all have different tastes when it comes to their drink of choice, so I like to maintain a well-stocked bar with different kinds of alcohol to keep everyone happy.” ~Khloe Kardashian
15. 👨👩👦 International Day of Families #FamilyDay
The day is held to remind us of the importance of families in our lives. It was internationally established in 1993 by the UN General Assembly.
International Day of Families is all about celebrating families across the world — no matter who they are. It’s an important opportunity to open a dialogue on different cultures, gender roles, and diversity within modern families. And, above all else, it’s the perfect excuse to celebrate your family — your parents, grandparents, siblings, and anyone else you feel like chatting to on your family tree.
24 – 28. RHS Chelsea Flower Show
The RHS Chelsea Flower Show, formally known as the Great Spring Show, is a garden show held for five days in May by the Royal Horticultural Society in the grounds of the Royal Hospital Chelsea in Chelsea, London.
Perhaps the brand most suited for this unusual form of marketing is French beauty brand L'Occitane, which has created a display that mirrors the environment of its home in Haute Provence. Scent is a key point of focus in this garden, and lavender, a stone bridge and an actual running stream all feature. Each side of this garden offers a different view and a different feeling of an agricultural landscape typical of the Provence region in France.
25. National Wine Day
As Sascha, on our team says, "Everyday should be national wine day!" - And of course she's right!
If your brand has a new wine or wine-related product coming out, create a campaign to release it around that time. Write up a press release about the celebration, share some videos about why your product is the a must-buy for that day, and weeks before the day, make sure to tease the release on social media using the hashtags. Send your product to influencers to try out and celebrate National Wine Day in style!
29. National Biscuit Day
National Biscuit Day is widely celebrated in the UK as it is the highest consumer of biscuits, with around 27 million families purchasing biscuits.
Last year the Biscuiteers In celebration of this day dedicated to the great British biscuit, the Biscuiteers have encouraged their followers to enjoy a biscuit and a cup of tea with someone special! Those who tagged the account had their stories re-shared - so that's how the cookie crumbles! (Sorry😂)