Step 1. - Strategise
Establish Objectives
First things first - what are your end goals?
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What are your key objectives?
Who is your audience?
What are your competitors doing?
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Are there any nifty tricks being missed? A little left field thinking often helps.
What's Your Budget?
That awkward question that really need not be quite so awkward... sometimes it's best to talk money straight up.
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We can run ads to any budget, so you can either pick from our Ads Packages or tell us your budget and we'll give you a recommendation. We're here to make your ads work hard for you.
Produce Strategy
We'll collate your brand guidelines, info and objectives and will start planning a paid media strategy that gets your messages to your audience with a smart and targeted approach.
Step 2. - Create
Time to get creative.
We can either use your existing assets or we can get our design team on the case to produce some engaging visuals for your ads.
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Just send over your brand guidelines...
Step 3. - Put it to the A/B test...
Using a small test budget, we'll put our methodology to the test. experimenting with different targeting routes to find the most optimum approach.
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We apply our own filtration system to refine the approach and archive an affirmative route forward.
Audience A
Audience B
Creative A
Creative B
Copy A
Copy B
Strategy confirmed & ready to rock?
Time for roll out.
Step 4. - Execute
Ads are plotted across a timeline, with each ad set anchored to your specific objectives so that we know what we're measuring against.
Step 5. - Optimise
We take a 'ready & reactive' approach to our ads so that campaigns are tweaked to ensure they always work hard to exceed targets.
Step 6. - Assess
We'll keep you in the loop on campaign results and KPI's, providing insights for ad sets, learnings and recommendations for complex campaigns.
Platform Breakdown
These are our top three ad location recommendations! Need to turbocharge your ads across other social platforms? All good - we've got you covered!
Facebook / Stories
It’s all about the clever targeting and smart thinking whilst filtering out the irrelevant…
We target users by gender, age, location, interests, relationship status, occupation, education and more to get your brand in front of your audience.
Instagram / Stories
Whether it’s announcing a new product, driving app downloads or purchases,
Insta-Ads are proven to reach and engage your current and new audience.
LinkedIn offers its own paid advertising platform and is a superb way of getting B2B products/services in front of a highly targeted audience.
Our paid media experts know precisely how to leverage social advertising to benefit your business.
So whether you're looking to convert, drive traffic, increase reach or cause a stir, our masters will apply their skills to really
make things move.
