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Social Media Trends to Embrace in Autumn 2022

Time to say adios to heatwaves, long evenings and iced coffees. Pumpkin spice lattes, candles and Gilmore Girls… It’s your time to shine.


With a new season comes a whole HOST of opportunities to spruce up your content, start afresh and put a fun, autumnal twist on your branding. There also comes a big bunch of brand new social media trends ready for the taking, perfect for showcasing your brand and demonstrating your awareness of the current online space.



We’ve put together a handy-dandy list of some of the best trends for brands and content creators to jump on over the next couple of months, from platforms to trending sounds.


If in Doubt, Montage it Out

If you’ve been anywhere near Instagram over the past year or so, you’re probably no stranger to the occasional ‘photo dump’. If you ask us, there’s no better time than autumn to get on this trend, what with the naturally beautiful #autumnaesthetic surrounding us from mid-September onwards. Not sure what to capture? Think pumpkin patches, candlelit interiors, cute mugs and autumn leaves.


Of course, it’s no secret that a lot of platforms have been pushing video content over photo content for some time now. But don’t fear! You can still showcase your stunning autumnal pics in video montages, which just so happen to be pretty popular on TikTok right now. Even if you’re not keen on the autumn vibes, why not give a nostalgic overview of the history of your brand using this trending audio?

(As for autumnal trending audio predictions, we reckon Taylor Swift will once again be all over TikTok and Instagram, especially as the world anticipates the release of her upcoming album Midnights. All Too Well (10 Minute Version) (Taylor’s Version) - we’re looking at you👀)


Don’t Sweat it, Pin it!

Whilst we’re on the topic of the autumnal aesthetic, it’s impossible not to mention the internet’s most visually-pleasing platform, Pinterest.


As more and more brands make the move to the platform, this is the perfect chance for you to capitalise on its popularity and get pinning! While you’re at it, maybe give Truffle a little follow to stay caught up on our daily pins✨


It’s Time to BeReal…


Speaking of getting your brand on new platforms, have you set up your BeReal yet?


The ‘anti-Instagram’ app has taken the world by STORM over the past few months, prompting many other popular platforms to poach some of its unique features. With Oh Polly recently setting up their business account, it’s only a matter of time until many other companies follow suit. Why not be ahead of the fray and get on there ASAP?


Hand Over the Reigns

Finally, it’s always worth noting that some of the best brand content doesn’t come from brands themselves… It comes from their followers!


It gets clearer every day that user-generated content is going NOWHERE, which means you’d be foolish not to jump on the bandwagon. After all, people are much more likely to believe fans of a company than the company themselves #justsaying🤷‍♀️



Which of these trends will you be trying this autumn? Head over to our Insta and let us know!

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