The Original Hustle: 15 Years After the “Fad” - Ellie Byrne speaks to Futurecast’s host, James Robinson about Vision, Resilience & Staying Ahead of the Social Curve

Ellie Byrne speaks to Futurecast’s host, James Robinson about Vision, Resilience & Staying Ahead of the Social Curve

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Truffle’s Founder and CEO recently joined The Futurecast with Nine Collective for a deep dive into the early days of social, the discipline required to stay ahead in an industry of constant disruption, and what it takes to build and scale an agency through every platform shift from Facebook to TikTok to AI-driven search.

“Ellie Byrne is the original social media pioneer in the UK - the one who saw the future before it was obvious.” - James Robinson, Futurecast podcast.

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The social media landscape has reinvented itself countless times, and Ellie has led the charge in evolving, innovating and reinventing alongside it. Her story is equal parts entrepreneurial courage, creative thinking, and industry foresight.

For agency leaders, marketers, female founders, or anyone navigating the future of digital communication, this episode is a timely reminder that being early is powerful - but staying curious is everything.

🎧 Listen to the full episode: Spotify: The Original Hustle: 15 Years After the “Fad”‍

What’s Covered in This Episode

1. The early days of building Truffle Social, the UK’s leading social-only agency with no playbook and the essential ingredient of resilience

2. How social media has evolved, and why staying agile and experimental helps us stay ahead of falling organic reach, community-first content, and the age of TikTokification.

3. Moving brands beyond vanity metrics to prioritise behavioural data and measurable outcomes.

4. Leading an all-female team and why women in leadership need space, autonomy and trust

5. Preparing for the next major shift: AI-powered search and what it means for brand visibility

6. Why entrepreneurial intuition matters more than ever: Ellie shares how this instinct has guided many of Truffle’s biggest leaps and The mindset founders need to sustain momentum over 15+ years

Want help future-proofing your brand’s social strategy?

Speak to the Truffle team → info@truffle.social

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