VOSS

Truffle transformed VOSS's social presence from standard content into a culturally relevant, editorial-first presence, combining bespoke strategy, art-directed shoots and reactive storytelling to build a sharper, more distinctive identity online. Through quarterly campaign shoots, high-end photography, narrative-led Reels and daily community engagement, we delivered a scalable content engine that consistently kept the brand visible, relevant and ahead of the conversation.

The Activity

• Delivered a fully bespoke strategy covering audience, positioning, content pillars and platform approach
• Refined brand voice and messaging to feel lighter, more culturally relevant and distinctive
• Shifted from standard content to highly art-directed, editorial-level shoots
• Introduced a quarterly shoot model to ensure consistency while raising production value
• Built a scalable content bank across stills and video for multi-platform use
• Photography (retouched, campaign-quality imagery)
• Video (Reels with editorial narrative)
• Delivered consistent monthly output (12–15 posts) 
• Embedded daily community engagement
• Supported with reactive content creation to maintain cultural relevance