Sport England: This Girl Can
Truffle drew attention back to 'This Girl Can' by repositioning from polished fitness inspiration to real movement in real life. By combining community-led casting, low-pressure behaviour change and native social storytelling, we turned a simple action into a scalable, pass-it-on movement through authentic and self-shot stories from everyday women.
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The Brief
Reignite relevance for This Girl Can by showing how movement fits into real women’s everyday lives. The challenge: shift from polished inspiration to relatable, achievable action making “10 minutes of movement” feel accessible.
The Insight
Women are more motivated by real people like them rather than traditional influencers.
Small, realistic behaviour changes resonate more than high-effort fitness narratives.
The Approach: “10 Minutes Can Turn Your Day Around”
A community-led social series designed to make movement feel achievable through real, everyday stories.
Sourced real women from community networks, not influencer platforms
Invited them to document 10 minutes of movement in their daily lives
Captured authentic, self-shot content speaking to how it made them feel
Built a pass-it-on mechanic, encouraging women to nominate others in their lives
By combining real casting + low-effort behaviour + native storytelling, the campaign turned a simple action into a scalable social movement.
Nothing ventured, nothing gained. Let’s chat.
