Mr Pretzels
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Starting from scratch, Truffle Social launched brand-new Instagram and TikTok channels, building vibrant online communities from the ground up and successfully tapping into a Gen Z / Gen Alpha audience.
Followers within a year
Engagements within a year
Views or impressions within a year
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What we did
When Mr. Pretzels partnered with Truffle Social, the brand was ready for a digital revival. Starting from scratch, Truffle Social launched brand-new Instagram and TikTok channels, building vibrant online communities from the ground up.
The team immersed themselves in the world of Mr. Pretzels’ Gen Z and Gen Alpha target audience understanding their humour, trends, and digital behaviors to craft authentic, short-form video content that felt native to each platform. By leaning into playful storytelling, trending sounds, and eye-catching visuals, Truffle Social transformed Mr. Pretzels’ social presence into a dynamic, scroll-stopping experience that continues to drive awareness, engagement, and love for the brand from a digital-first perspective.
The Activity
- Full social media management across Instagram, TikTok, Facebook, X and LinkedIn.
- Huge focus on Instagram and TikTok content production:
- Creating trending, short-form reels
- Creating original meme style content with viral potential
- Reactive, trend-led content production on-the-fly.
- CM & Proactive Engagement with influencers, customers and other relevant accounts.
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Nothing ventured, nothing gained. Let’s chat.
