Knotel
Through clear and integrated content, we strategically promoted Knotel’s bountiful offerings globally.
The Objective
We crafted an elevated content strategy to serve two distinct yet complementary brands. Knotel provides flexible, design-led workspaces for businesses, offering not just offices but fully serviced environments where companies can scale and collaborate. Old Sessions House serves as Knotel’s flagship workspace hub, combining heritage architecture with a cultural, aspirational setting. Our role was to transform both channels into a cohesive, premium visual language, highlighting what both Knotel and Old Sessions House offer, from flexible office solutions and amenities to cultural experiences, events, and membership opportunities.
The Activity
End-to-end social media management for Knotel and Old Sessions House across Instagram and LinkedIn.Content Production & Publishing
- Instagram: posts and stories across both brands with a mix of graphics, imagery and short-form reels.
- LinkedIn (Knotel): posts highlighting thought leadership, company culture, and workspace solutions
- Full caption copywriting, scheduling, and manual posting ensure content lands with impact
On-Location Video Capture
- Original, platform-specific reels designed to engage and resonate with audiences
- Monthly on-site shoots at both Knotel and Old Sessions House to capture the brands in action
Community & Cultural Engagement
- Proactive interactions with influencers, tenants, members, and relevant cultural accounts.
- Weekly planning calls to coordinate campaigns and content flow
- Monthly reporting and strategy sessions to optimise performance and refine creative direction
Knotel
For Knotel, our objective was to shift the brand from merely showing available office spaces to telling a story of how companies work, collaborate, and grow.
We developed content that:
- Showcases the architectural character and versatility of each workspace
- Communicates core amenities and services with clarity and sophistication
- Appeals directly to decision-makers seeking adaptable, design-led environments
- Frames Knotel’s proposition beyond “space to let”- into culture-building, productivity-enhancing, ready-to-occupy environments
- Humanises the brand and the people that work there
Our work positioned Knotel as a premium, thoughtfully curated workspace provider, where every piece of content supports real business conversion.
Old Sessions House
Old Sessions House required a different creative approach - one rooted in aspiration, cultural relevance, and community collaboration. We focused on building its identity as a place to gather, whether for members, event hosts, or the wider creative community.
We did this through content that:
- Captures the building as a living cultural landmark
- Highlights the atmosphere, design, and heritage that define the space
- Showcases events, members, staff, and experiences that reinforce its role as a social and creative hub
- Positions membership as an entry point into a world of connection, ideas, and shared culture
This approach helped shape Old Sessions House into an aspirational page promoting not just a venue for events, but one that aligns with professionals looking for places to connect and grow.
Nothing ventured, nothing gained. Let’s chat.
