Influencer Campaign Manager

Responsibilities of the role

Campaign Planning & Strategy

• Lead the development of influencer strategies across client accounts, ensuring creator activity integrates seamlessly with broader campaign objectives.
• Act as the strategic point of contact between clients, internal teams, creators, and agents, ensuring alignment at every stage of the campaign.
• Lead influencer strategy on new business pitches, owning the creative direction and creator recommendations presented to prospective clients.

Talent Sourcing & Relationships

• Identify and recommend creators who align with campaign goals, using both data-led tools and cultural insight to go beyond follower counts. 
• Build and maintain genuine, long-term relationships with creators, talent agents, and managers, making Truffle a partner creators want to work with.
• Oversee outreach, availability checks, and day-to-day coordination with talent across all active campaigns.

Campaign Delivery

• Own the end-to-end delivery of influencer campaigns, from briefing and contracting through to content review, publishing, and performance tracking, ensuring high standards throughout. 
• Write clear, compelling creative briefs that give creators the strategic direction they need while preserving their authentic voice. 
• Manage campaign trackers, schedules, and documentation to support efficient, organised delivery across your accounts.

Commercial & Contracts

• Lead contract negotiations, including fees, deliverables, usage rights, and licensing agreements, ensuring commercial terms are clear, compliant, and protect client interests.
• Manage influencer fees, budgets, and invoice tracking with accuracy and transparency, keeping campaigns running smoothly and within scope.

Gifting, Advocacy & Events

• Develop strategic gifting frameworks for client approval, ensuring talent selection aligns with campaign objectives and prioritises strong brand affinity and advocacy potential. 
• Have strategic oversight on influencer selection, outreach, opt-ins, and coordination for gifting programmes, ensuring full compliance with data management protocols.
• Manage event invite lists tailored to the profiles and objectives of each client activation.

Performance & Reporting

• Define success metrics and KPIs for each campaign, aligned to client objectives.
• Track performance using influencer analytics platforms, produce regular reports, and translate campaign data into clear, actionable insights and recommendations for clients and the wider team.
• Stay on top of emerging creators, trends, and platforms, monitoring competitor activity to ensure your recommendations remain relevant and forward-looking.

Team & Collaboration

• Take ownership of the Influencer Team’s workload, output, and professional development. Set clear priorities, manage capacity across shared campaigns, and actively invest in junior team member’s growth.
• Be the point of accountability for the influencer team's delivery, quality-controlling work before it reaches clients and holding overall responsibility for campaigns being executed on time and within budget. 
• Work closely with social, strategy, and creative teams to ensure influencer activity integrates seamlessly into broader campaigns, and represent the influencer function confidently in cross-team planning.

Required Skills and Experience ‍

• Minimum 3 years’ experience in influencer marketing or creator relations, ideally in an agency setting.
• Experience managing junior team members.
• Proven track record of delivering end-to-end influencer campaigns across multiple clients or workstreams.
• Strong network of creators, agents, and managers with established, trusted relationships.
• Experience using influencer discovery and analytics platforms to inform strategy and measure performance.
• Confident in contract negotiations, with a solid understanding of licensing, usage rights, and brand safety considerations.
• Strong project management skills with the ability to juggle multiple campaigns simultaneously while maintaining high standards.
• Excellent verbal and written communication skills, with the confidence to present to clients and contribute to new business pitches.
• Deep understanding of social media platforms and creator culture, with genuine curiosity about emerging trends and talent.
• Collaborative mindset with experience working across creative, strategy, and social teams.
• A proactive, self-starting attitude with a positive approach to fast-paced environments.

Benefits 

• Competitive salary
• Hybrid working arrangement
• 24 days’ holiday plus 8 bank holidays - 32 days of leave in total
• Company away days and socials
• Birthdays off
• Mental health support and therapy services
• Quarterly mindfulness / meditation / fitness sessions
• Monday breakfast club
• Thursday drinks
• Pension scheme