Freelance Community Manager

About the role

We’re on the hunt for a Freelance Community Manager to join the fold and support our growing roster of social-first brands. Working in a fast-paced agency environment, the ideal candidate will have experience managing brand communities across multiple platforms and will be confident acting as the frontline voice for a range of clients. This role sits at the heart of how brands show up in culture. You’ll be living in the comments, DMs and replies: Building relationships, spotting opportunities, protecting brand reputation and turning everyday interactions into meaningful opportunities for brands to connect with their audience.

A strong understanding of social platforms, internet culture and reactive content is a must. The right candidate will know how to adapt tone of voice per brand and per platform, spot emerging conversations early, and engage audiences in a way that feels native, timely and human. We’re looking for someone with a tonne of empathy, instinct, attention to detail and cultural awareness. You will be someone who understands nuance, reads the room, and knows when to be playful, when to be serious, and when to escalate.

You’ll work closely with our Account and Creative teams to ensure community is not an afterthought, but a core part of our social ecosystem. Our client portfolio is diverse and this variety fuels our inspiration. Sectors include: FMCG, Fashion & Beauty, Property & Interiors, Health & Wellbeing, Travel & Hospitality, among others.

Responsibilities‍

• Act as the frontline voice of our clients across platforms including Instagram, Tiktok, X, LinkedIn, Facebook, YouTube and Threads
• Manage day-to-day community engagement across comments, DMs and replies
• Moderate communities and handle sensitive conversations, escalating issues where needed to protect brand reputation
• Spot reactive opportunities, trends and cultural moments within the community and wider social landscape
• Work closely with Account Managers and Creatives to feed community insights into content, campaigns and strategy
• Ensure tone of voice is consistently applied, but always adapted to platform, context and moment
• Build relationships with key fans, creators and community voices within brand ecosystems
• Use social listening tools to monitor sentiment, trends and emerging risks or opportunities
• Produce simple, clear reports on community sentiment and notable insights
• Support influencer and creator campaigns from a community and engagement perspective
• Flag opportunities to improve content, formats and community experience

You'll be a great fit if you...

• Have previous experience managing communities for brands or agencies
• Are chronically online (in the best way) and deeply plugged into culture and social trends
• Have excellent written communication and copy instincts
• Are confident making judgement calls on behalf of brands
• Are organised, reliable and comfortable working independently
• Understand how different platforms and audiences behave
• Can jump into different brand voices quickly and naturally

Hit apply and fill out the form if this sounds like a good fit!