You could say...
...Social is multidimensional. It goes way beyond the apps that you have on your phone. So before you assume that 'that Truffle lot just manage social media channels for brands', think again. We're a curious bunch and we revel in all the wonderful and often obscure goings on within the social media hemisphere. And so, amidst the ideating, optimising and posting that we do day-to-day, we find our balance by developing other holistic and abstract projects that constantly ignite our bones.
Soho has been Truffle's home, geographically and spiritually, for a decade. It inspires us every day. The legends around every corner, the connection to an incredible past, and the seeds being sown for a bright future.
The Soho Society profiles the legends, trendsetters and creators that live in London's melting pot of creativity. Each one with a unique experience of the area, and their own story to tell.
"It was Scotland Yard.
And they wanted to talk."
The people of SOHO...
"The penny dropped and I turn to my mate, 'we better f***ing leg it.'"
I was about 20 years old, I was with my friends at a place down Wardour Street without any money and poncing off one cigarette between the three of us.
This guy approached us, he was a Dick Tracy lookalike and he asked us if we wanted some free spins on the arcade machine. So I’m thinking 'yeah, okay' and there I go, bang, bang, bang on the fruit machine, I was a bit of a pinball wizard too.
Then a car pulls up outside with two big fellas in the back and Dick Tracy comes back over and asks us where we live, he said they'll give us a lift.
The penny dropped and I turn to my mate, 'we better f***ing leg it.' We nipped out the side door and legged it down the street. Next minute, the Dick Tracy fella is yelling 'oi, where the f***ing hell you lot going.'
We went back a week later and the guy with the keys to the arcade machines said 'you lot know who that was last week, don’t you? The f***ing Kray Twins.'
But all I’m thinking about is how we ponced two fags and a dozen goes on the machines from their pimp.”
“I was only 23 when I moved into my studio on Poland Street. The day I arrived I realised I was next to Phonica Records and they were blaring house music out the shop and I thought ‘yep… I’m gonna like it here.’
So, I slapped my overalls on, set up my studio and began to paint. When I got a bit peckish, I nipped out to grab a bite to eat.
Within seconds, I ran into Jeremy Deller, my favourite artist. The same guy I’ve written essay-on-essay about and read all the books and articles on.
I’m shell shocked, I shake his hand and soon realise my hand is still smeared with wet, purple paint. And just like that, I left my stamp on Jeremy Deller.”
Creativity breeds creativity; the same goes for ambition. This is why we encourage our talent to stay inspired and pursue their dreams alongside the great work they do for our business.
The Hustle is a platform for the next generation of creative thinkers who are eager to learn, willing to grind hard and ready to accept a leg up. If you have a project that you need help to realise, or a passion that needs direction, then drop us a line. We’ll do everything we can to make it happen.
The destination for brands to work with premium talent. Our mission is to define the new world order by providing a format where creatives can boldly explore, collaborate and deliver to innovation-ready brands.
Ingenuity through collaboration and transparency.
See what the Hustle is up to...
Mental Health Hub
A hub of conscious thinkers made up of strategists, copy writers, graphic designers to name a few who have come together to produce a full strategy suited to a mental health care provider. After identifying opportunities the hub worked together to produce three campaigns in addition to the strategy.
Our Defining deity hub epitomises the need for the hustle. Whilst still in its early stages, what started as one seedling idea has brought together a range of talented creatives, who have explored the topic to develop into multiple innovative campaigns for different industry’s and brands.
The Hustle is a hub of the best independent talent, premium brands and innovation-ready investors to produce campaigns, share ideas and build tomorrow’s business. If you think you could bring your flair to the team, or have a brand that has a campaign idea, head over to The Hustle and let us know!
Collaboration is the ‘new normal’ and The Hustle is the fluid ‘super agency’ of the future.
Those with a side Hustle, please stand up!
Keep an eye out on our socials for the next session
A new stream for debate, rebuttal and collaboration to entertain you all far and wide. Social Sessions is a virtual get-together of marketing leaders to discuss the latest industry 'hurdles' and finding the starting points to solutions.